UX simplification Articles — Atticus Li

Atticus Li

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UX simplification

Articles exploring UX simplification through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

Hick's law Mar 27, 2026 8 min read

Hick's Law and Navigation Design: The Hidden Cost of Every Menu Item

Hick's Law proves that reaction time increases logarithmically with the number of choices, making every additional navigation item a measurable tax on user decision speed and site conversion.

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mobile optimization Mar 20, 2026 7 min read

The Practitioner's Guide to Mobile Form Simplification: How Removing Copy Lifted Conversions 15-20%

A step-by-step breakdown of how simplifying a mobile modal by removing explanatory text produced a 15-20% conversion lift, with a reusable framework for auditing your own mobile forms.

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